Culture & Values

Our Values

Our strategy is to deliver affordable bathrooms to every door through investing in a broad product range, advanced logistics and the growth of our valued team. To achieve this we have developed a values-led culture at every level and function of our business activities.

We Take Responsibility

Each team member is responsible for the success of their place within our business. No matter the role, it’s important that we understand the importance of taking responsibility of our work.

We Innovate

We don’t allow tired thinking and the normal way of doing things to get in the way of innovation. All ideas are respected, welcomed and given the access to make a difference to our performance.

We Respect People

Whether it’s customers, our team members or our business partners, we recognise that our success is a product of people, collaborative work and respect for each other.

We Develop And Grow

We recognise and reward hard work. At VP, eagerness to self-develop and better ourselves is rewarded with the tools and investment needed to grow our team and our business.

We Are Humble

We don’t take our success for granted, and we remain competitive, aware, agile no matter our size.

We Celebrate Success

We take time to acknowledge and celebrate our achievements, and we reward successes driven by our team.

The commitment to these values is underpinned by our approach to people management, with a primary focus on personal development and relationship management. We provide training opportunities to all staff and focus on creating effective channels of communication between staff at all levels of the business to foster a collaborative culture, reinforced by more informal engagement strategies and Group-wide events and a focus on instilling our core values.

We Continue To Develop Our Environment, Social And Governance (ESG) Strategy That Is Centred On Three Core Themes:

Our People And Culture

We focus on ensuring it creates a highly collaborative culture where people feel motivated, valued and supported. We support diversity and inclusion;

Our Communities And Wider Environment

We strive to have a positive impact on the communities in which we operate; and

Being A Responsible Business

We focus on driving quality, transparency and fairness to instil trust between our stakeholders. We encourage accountability and ensure everyone knows what is expected of them.