Our Market

Our Market Opportunity

Victorian Plumbing operates in the bathroom and bathroom accessories market in the UK, which Mintel estimates was valued at £1.4 billion (incl. VAT) in 2020.

Mintel estimates the market to reach approximately £1.6 billion by 2025. The sector is driven by what we believe are a number of structural trends, including a shift in consumer behaviour to online channels, continued innovation and technological advancements in bathroom products and accessories, younger generations taking up DIY projects and a move toward home renovations.

Between 2015 and 2020, we became the UK’s leading online retailer of bathroom products and accessories, and the second largest retailer of bathroom products in the UK overall, by revenue in 2020 according to Mintel. Over that period, our market share has more than quadrupled to reach over 14% for 2020, more than twice the market share of our nearest online specialist competitor.

The strength of our online proposition has made Victorian Plumbing the clear leader within the online specialists [market]. We have developed a highly recognisable brand with a reputation for product and service quality, enhanced through our creative, brand-focused marketing strategy, and underpinned by our bespoke data-driven ecosystem, which supports our large and growing customer base.