Our Market

Our Market Opportunity

Victorian Plumbing operates in the bathroom and bathroom accessories market in the UK, which Mintel estimates was valued at £1.4 billion (incl. VAT) in 2021.

The sector is driven by what we believe are a number of structural trends, including a shift in consumer behaviour to online channels, continued innovation and technological advancements in bathroom products and accessories, younger generations taking up DIY projects and a move toward home renovations.

In 2021, we became the UK’s leading retailer of bathroom products and accessories across both online and offline channels, by revenue according to Mintel.

Between 2015 and 2021, our market share has increased more than 5x to reach over 18% for 2021. We have been the number one online retailer for many years and our current market share is more than twice that of our nearest online specialist competitor.

The strength of our online proposition has made Victorian Plumbing the clear leader among the online specialists within the UK market. We have developed a highly recognisable brand with a reputation for product and service quality, enhanced through our creative, brand-focused marketing strategy, and underpinned by our bespoke data-driven ecosystem, which supports our large and growing customer base.